Dezign Digital’s Ultimate Guide to Social Media Image Sizes:

Keep Your Visuals Looking Sharp on Every Platform Social media is a powerful tool for businesses of all sizes to connect with their audience and promote their brand. But with so many different platforms out there, it can be overwhelming to keep track of the specific image sizes and dimensions that each platform requires. At Dezign Digital we must stay up to date with the latest social media image size guidelines. Properly sizing your images ensures they look great on each platform and helps your content stand out in the crowded social media landscape. This issue is most platforms have completely different requirements! To ensure that your images look their best and make the most impact following the recommended image sizes for each platform is essential, it may seem minor, but it can make a big difference in the appearance (and effectiveness) of your content. Here’s a quick reference guide for some of the most popular social media platforms:

But what makes an image high-quality?

First and foremost, it should be clear and in focus. Blurry or pixelated images can be a major turn-off for audiences and can even detract from the overall message of your content. It’s also a good idea to use visually appealing images and relevant to your brand or message. This can help establish your brand’s identity and make your content more memorable for your audience.

To ensure that your images look great on all devices, it’s also a good idea to use responsive design techniques, such as flexible image sizes and responsive image tags. This will help your images display correctly on different screen sizes and resolutions.

Overall, following the recommended image sizes and using high-quality images can help improve your social media content’s visual appeal and effectiveness. Paying attention to these details can help ensure that your content stands out and effectively engages your audience for Social Media Marketing.

In addition to following the recommended image sizes, it’s also important to use high-def quality images that are visually appealing and relevant to your content. Choosing the right images can help capture your audience’s attention and keep them engaged with your content.

Facebook
Instagram
Twitter
Linkedin
Pinterest
Youtube

Facebook

For Desktop, use a square image of at least 180 x 180 pixels and for mobile: use more than or equal to 140 x 140 pixels  for profile pictures.

For cover photo, use 820 x 312 pixels for desktop and 640 x 360 pixels for mobile. In this case, using a cover size of 820 x 360 and putting important elements in a safe zone that is 640 x 312 is advisable.

For shared images, the recommended size is 1200 x 630 pixels for better resolution on high-definition devices. For ads, the recommended size is 1200 x 628 pixels for a single image or carousel ad or 1080 x 1080 pixels for a video ad.

For best results, upload JPG files less than 100 KB. Images with text (for instance, brand logo) must be a PNG file.

Instagram

Use a square image at 110 x 110 pixels for profile pictures. For shared images, the recommended size is 1080 x 1080 pixels. For phot thumbnail, use 161 x 161 pixels. For ads, the recommended size is 1080 x 1080 pixels for a single image or carousel ad or 600 x 600 pixels for a video ad. For Stories, use 1080 x 1920 pixels with aspect ratio 9:16.

Twitter

Use a square image at 400 x 400 pixels for profile pictures (file size must be less than 2 MB). For Twitter cover photo size use 1500 x 500 pixels (file size must be less than 5 MB).

For shared images, the recommended size is 900 x 450 pixels. For In-stream photo size use 440 x 220 pixels.

For ads, the recommended size is 1200 x 675 pixels for a single image or carousel ad or 1200 x 1200 pixels for a video ad.

For best results, upload JPG files less than 10 MB (max). Images with text (for instance, brand logo) must be a JPG, GIF, or PNG file. You can tweet up to 4 images at one go.

Linkedin

For Personal LinkedIn: Use a square image at 400 x 400 pixels for profile pictures. Use 1584 x 396 pixels with 4:1 aspect ratio for cover image.

For Linkedin Pages: Use logo size: 300 x 300 pixels (min); 400 x 400 pixels (max); File size: 4 MB (max). Use 1128 x 191 pixels for cover image.

For shared images, the recommended size is 700 x 400 pixels. For ads, the recommended size is 1200 x 627 pixels for a single image or carousel ad or 1200 x 1200 pixels for a video ad.

For best results, upload JPG files less than 10 MB (max). Images with text (for instance, brand logo) must be a JPG, GIF, or PNG file.

Pinterest

Use a square image at 165 x 165 pixels for profile pictures. For pin size, use 236 pixels x adjustable height; 2:3 ratio for vertical pins (recommended). For board image size, use 222 x 150 pixels. For best results, upload JPG files less than 10 MB (max). Images with text (for instance, brand logo) must be a JPG, or PNG file.

Youtube

Use a square image at 800 x 800 pixels for profile pictures. For header /top banner photo use 2560 x 1440 pixels.

Use 16:9 ratio for video uploads

With the fixed ratio, you can upload your video in various resolutions such as;
4K – 3840 x 2160 pixels
2K –2560 x 1440 pixels
1080p (HD) – 1920 x 1080 pixels
720p (HD) – 1280 x 720 pixels
480p –854 x 480 pixels
360p –640 x 360 pixels

Make sure you’re using an up-to-date version of your browser so you can upload files greater than 20 GB. The maximum file size you can upload to YouTube is 128 GB.

Importance of social media marketing

At Dezign Digital, we understand the importance of social media marketing for businesses of all sizes. We offer a range of social media marketing services to help our clients effectively reach and engage with their target audience, and ultimately drive business growth. Our team of experts will work with you to develop a customized social media marketing strategy that aligns with your business goals and target audience. Whether you’re looking to increase brand awareness, drive website traffic, or generate leads and sales, we have the expertise and experience to help you achieve your goals through social media marketing. Contact us today to learn more about how we can help you succeed with social media marketing.
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