SEO Keyword Research
for Digital Marketing

Identify your target audience

Who are you trying to reach with your content and advertising? 

What would you type into Google?

Once you know your target audience, you can start to identify the keywords they use to search for information online.

Use keyword research tools

There are several different keyword research tools available. (Listed Above)

These tools can help you identify high-traffic keywords relevant to your business.

Analyse your target keywords

Once you have identified your target keywords, you need to analyse them to determine their search volume, difficulty, and competition. 

Search volume refers to the number of times a keyword is searched for each month. 

Difficulty refers to how difficult it is to rank for a particular keyword. 

Competition refers to the number of other websites also targeting the same keyword.

Choose the right keywords

When choosing which keywords to use, it is important to strike a balance between high search volume and low difficulty (yes its important to go for the low-hanging fruit too)! 

It would be best if you also made sure that your keywords are relevant to your business and that they are used in a natural way.

Regularly review your target keywords

Keyword research is an ongoing process as new keywords are always being added to the search engine landscape. 

It’s important to review your target keywords and regularly adjust as needed.

(Or let Dezign Digital do this for you)!