Keyword Research for Digital Marketing
We often hear “how do you rank number 1 on Google?” Well the very first item to start with is keyword research. Think about what would you type into Google (keywords) if you were looking for your service? Keyword research is essential to any digital marketing strategy as it helps you target your content and advertising to the right people.
There are a number of different keyword research tools available, some of the most popular include Google Keyword Planner, SEMrush, and Ahrefs. These tools can help you to identify high-traffic keywords that are relevant to your business.
Once you have identified your target keywords, you need to analyse them to determine their search volume, difficulty, and competition. Search volume refers to the number of times a keyword is searched for each month. Difficulty refers to how difficult it is to rank for a particular keyword. Competition refers to the number of other websites also targeting the same keyword.
How to use my keywords?
After you have analysed your target keywords, you can start to use them in your content and advertising. When choosing which keywords to use, it is important to strike a balance between high search volume and lower difficulty. Ensure that your keywords are relevant to your business and that they are used in a natural way.
Keyword research is an ongoing process as new keywords are always being added to the search engine landscape. It is important to regularly review your target keywords and make adjustments as needed.
How to Do Keyword Research for Digital Marketing
Identify your target audience
Who are you trying to reach with your content and advertising? Once you know your target audience, you can start to identify the keywords they use to search for information online.
Use keyword research tools
There are a number of different keyword research tools available. These tools can help you identify high-traffic keywords relevant to your business.
Analyse your target keywords
Once you have identified your target keywords, you need to analyse them to determine their search volume, difficulty, and competition. Search volume refers to the number of times a keyword is searched for each month. Difficulty refers to how difficult it is to rank for a particular keyword. Competition refers to the number of other websites also targeting the same keyword.
Choose the right keywords
When choosing which keywords to use, it is important to strike a balance between high search volume and low difficulty (yes — go for the low-hanging fruit too)! It would be best if you also made sure that your keywords are relevant to your business and that they are used in a natural way.
Regularly review your target keywords
Keyword research is an ongoing process as new keywords are always being added to the search engine landscape. It's important to review your target keywords and regularly adjust as needed.
Benefits of Keyword Research
Remember the key benefits
Increased website traffic
By targeting the right keywords, you can increase the amount of traffic that comes to your website.
Improved search engine ranking
When you use the right keywords in your content and advertising, you can improve your website’s ranking in search engine results pages (SERPs).
Increased brand awareness
Improved lead generation
By targeting the right keywords, you can generate more leads for your business.
Increased sales
By targeting the right keywords, you can increase sales and revenue for your business.
How Dezign Digital Can Help
Are you ranking highly in search engines?
At Dezign Digital, we can help you with all aspects of keyword research including:
Identifying your target audience
Using keyword research tools
Analysing your target keywords
Choosing the right keywords
Regularly reviewing your target keywords
We have a team of SEO experts who can help you to improve your website’s ranking in search engine results pages (SERPs). We have a proven track record of helping our clients generate more leads and sales.
Contact us today to learn how we can help you with keyword research and digital marketing.