Local SEO
With so many terms bouncing around like organic SEO, technical SEO, on-page and off-page SEO to name a few… What really is ‘local SEO’?
Well, local SEO is optimising your business in local searches. Think area, suburb, ‘near me’!
Most new businesses ignore local SEO thinking “Why should I narrow my reach when I can go global?”
Here’s why. The Statistics:
Without a doubt, local customers are searching for your business. If they can’t find you then you’re leaving money on the table.
%
of consumers use search engines to find local businesses (Google).
%
of those consumers call or visit a business within an hour of searching for it (Google).
%
of consumers say that local search results are more important than ever before (Moz).
%
of consumers say that they are more likely to do business with a company that appears higher in local search results (Search Engine Journal).
Without a doubt, local customers are searching for your business. If they can’t find you, then you’re leaving money on the table. By implementing effective local SEO techniques, businesses can improve their visibility on Search Engines and attract more qualified leads that are more likely to convert into loyal customers.
Local SEO — How Does it Work?
Local SEO works by helping businesses rank higher in search results for local searches. When a user searches for a business or service in their area, Google will show results that are relevant to their location. The higher a business ranks in these results, the more likely it is that users will see it and visit it.
What are the Benefits of Local SEO?
There are many benefits to local SEO, including:
Increased visibility for your business in local search results
More local customers
Increased sales
Improved brand awareness
Enhanced credibility
Local SEO – How to get started
If you want to get started with local SEO, there are a few things you can do:
Optimise your website for relevant keywords
Create and manage a Google My Business listing
Build backlinks from other local websites
Use local directories
Run local ads
What are the Challenges of Local SEO?
There are a few challenges associated with local SEO, including:
The ever-changing Google algorithm
The competition from other local businesses
The need to keep up with the latest trends
How Can I Overcome the Challenges of Local SEO?
The best way to overcome the challenges of local SEO is to work with a reputable local SEO agency. An experienced agency can help you develop a customised strategy that will help you achieve your local SEO goals.
Contact Dezign Digital Today
If you’re ready to improve your local SEO and attract more local customers, contact Dezign Digital today. We’ll help you develop a customised strategy that will help you achieve your local SEO goals.