Well, local SEO is optimising your business in local searches. Think area, suburb, ‘near me’!
Most new businesses ignore local SEO thinking “Why should I narrow my reach when I can go global?”
Here’s why. The Statistics:
of consumers use search engines to find local businesses (Google).
of those consumers call or visit a business within an hour of searching for it (Google).
of consumers say that local search results are more important than ever before (Moz).
of consumers say that they are more likely to do business with a company that appears higher in local search results (Search Engine Journal).
Without a doubt, local customers are searching for your business. If they can’t find you, then you’re leaving money on the table. By implementing effective local SEO techniques, businesses can improve their visibility on Search Engines and attract more qualified leads that are more likely to convert into loyal customers.
Local SEO — How Does it Work?
What are the Benefits of Local SEO?
There are many benefits to local SEO, including:
Increased visibility for your business in local search results
Local SEO – How to get started
What are the Challenges of Local SEO?
There are a few challenges associated with local SEO, including: