Contact Hair Services

The Client

The De Felice brothers are responsible for importing EMSIBETH and ETHE COSMETICS Italy’s most favourite brand into Australia to support hairdressers and their salons. With specialised hair education and a refreshing approach to hair care, Contact’s main goal is to ensure products are always available and to bring the newest and most advanced products to Australia.

The Project

Our collaboration with Contact Hair Services involved the development of an e-commerce website and the implementation of a digital marketing strategy to effectively promote their Italian hair products.

E-commerce Website Development:
We designed and developed a robust e-commerce platform for Contact Hair Services. The website included user-friendly navigation, product categorisation, and secure payment gateways, providing customers with a seamless online shopping experience.

Product Showcase:
Dedicated sections were created to showcase the range of Italian hair products offered by Contact Hair Services. High-quality images, detailed descriptions, and specifications were incorporated to provide visitors with a comprehensive understanding of the products.

Online Store Management:
The e-commerce platform was equipped with an easy-to-use content management system, allowing Contact Hair Services to efficiently manage product listings, inventory, and order fulfillment.

Digital Marketing through Google Ads:
We initiated and managed Google Ads campaigns to increase Contact Hair Services’ online visibility. Targeted advertisements were crafted to reach individuals actively searching for premium Italian hair products, driving traffic to the online store and generating sales.

Regular Blog Posts:
A content strategy for regular blog posts was implemented. These posts covered a range of topics, including hair care tips, product highlights, and updates about the latest trends in hair styling. This not only positioned Contact Hair Services as experts but also contributed to enhanced SEO and increased website traffic.

Responsive Design:
The e-commerce website was developed with a responsive design, ensuring optimal viewing and interaction across various devices, including desktops, tablets, and mobile phones.

Customer Reviews and Testimonials:
Features for customer reviews and testimonials were integrated, providing potential customers with insights into the quality and effectiveness of the Italian hair products. Positive reviews served to build trust and confidence in the brand.

Social Media Integration:
Social media links and integration were included to connect Contact Hair Services with their audience on various platforms, facilitating the sharing of product highlights, promotions, and customer testimonials.

The final result is a visually appealing and user-friendly e-commerce website that effectively showcases Contact Hair Services’ imported Italian hair products. The integration of Google Ads, regular blog posts, customer reviews, and social media links contributes to a comprehensive digital marketing strategy. The responsive design ensures accessibility across devices, providing a seamless shopping experience for customers interested in premium hair care products.