Born to Sing

Imagine the incredible sound of one thousand people singing famous hits together on stage at the Perth Concert Hall.

That’s what the Born to Sing 1,000 Voice Choir (BTS1000) did for a sell-out audience in June this year. The brainchild of Martin Meader, acclaimed writer, choral director, and co-producer of the box office film Paradise Roads, the intention of BTS1000 is to spread hope through the power of song and music.

As a cancer survivor himself, Martin knows firsthand the mental and physical benefits of music. The concert focused on raising mental health awareness and fundraising for those, directly and indirectly, suffering from cancer.

Dezign Digital was engaged to promote the choir using social media marketing and ad strategy through Facebook and Instagram. We sold out tickets for both singers and the audience within a couple of months.

Dezign Digital was able to influence brand awareness, increasing revenue and sales, achieving a return on investment (ROI) of 11.66 per 1 dollar spent.

Building on this success Dezign Digital recently completed a new website for Born to Sing, developing a ticketing system for online ticket sales. We are now in the planning stages to create another BTS1000 in 2024 and are also in contact with the United Arab Emirates to go global!

With Dezign Digital’s help, BTS1000 has now raised over $250,000 to donate to various charitable causes, including survivors of bushfires, Cancer Council Relay for Life, Red Cross Blood Bank, Mission Australia, and Variety – the Children’s Charity.

Born to Sing has now performed at The Perth Fringe Festival for the Australian Army Nurses, Guildford Songfest, Dunsborough Songfest, and Carols by Candlelight with the Variety Youth Choir at Langley Park to an audience of over 20,000.

For businesses seeking a brand awareness boost that generates profit, Dezign Digital is your partner of choice for all your website and marketing needs.