Did you know there are more than 4.66 billion active users on the internet? Any business trying to grow its market share and get its brand’s name out there just cannot afford to miss out on digital marketing.
Conversely you could ask with countless brands competing for the same set of audiences on the same platforms, how do you stand out? If you have the same question, read on as Dezign Digital has put together our top 4 digital marketing practices to help grow your business on the internet.
At Dezign Digital, we offer comprehensive digital marketing services, covering each aspect of your brand’s internet presence. Whether you want to attract customers or impress the search engines to rank higher, we do it all here.
You can drop us a message here to book a consultation or call us on 1300977099
4 Best Digital Marketing Practices to Build Your Brand
Dezign Digital Perth and Adelaide office have invested hours in extensive research and industry experience to come up with our top 4 digital marketing practices that are sure to give your business the wings to fly.
1. Personalise Your Message
In a world where everything on social media is too generic and every piece of content seems to be designed for someone else, stand out and make your message personal. Understand and engage with your audience by being relevant. While a regular social media company Perth might help you maintain a dazzling feed, we can help you speak to your audience.
Personalising each content piece is really important. Your customers need to feel that their needs are understood, and you are curating your content just to help them out.
Instead of thinking about what you want to show, think about what your customer wants to see –e.g. what interests and drives your audience?
Our social media services don’t just help you build a follower base. We help you build a highly engaged community, who looks up to you and believes in your messages.
2. Acing the SEO Game
Here at Dezign Digital our staff make some pretty impressive websites. With Search Engine Optimisation ((SEO) – getting you to Number 1 on google) impressive websites just aren’t enough anymore. You need work with an expert partner to create an SEO strategy that works for all the search engines. After all you cannot interact with your customers unless the search engines rank and index your content.
Crafting the perfect SEO strategy requires years of knowledge on how to test and adapt to constantly changing (google) algorithms. Lucky for you, we take away the burden of optimising your content with our advanced SEO Perth services.
Let us do all the back-end work with our team of SEO experts and best-in-class tools while you only focus on creating content your customers love.
Click here to know more about our SEO services.
3. Focus More on Visual Content
Dezign Digital can create great text/copy – it’s essential there is no doubt, but with the reduced attention span and our scroll centric mindset, brands need to recenter their priority with visual content. When a potential lead is scrolling on social media, they will only glance at your post before scrolling on.
Hence, we only have a few seconds to work our magic and grab their attention. So how you do beat the competition and keep your customers hooked to your content?
- Use click triggers that stand out in the post and grab’s your user’s attention. Words like “Limited-time offer” “Free Trial” are great click triggers.
- Evoke emotions within the first two seconds. Whether it’s sympathy, curiosity, or laughter, you need to give your audience a reason to stick around.
- Follow the trends regardless of your business domain. If a customer recognises a trend on your post, they will definitely stick around.
Our social media company Perth has a huge team of social-media-savvy experts who know their way around social media nitty-gritty. We not only help you create relevant and impactful content but also keep tracking your performance and analytics to see what works for your audience and what doesn’t. We make data driven decisions and can pivot quick when something changes.
4. Strategise from Your Customer’s Point-of-view
Sometimes we lose sight although every business owner should be aware that all their strategies should focus on satisfying their customers. If it’s your customers you are looking to impress, think from their point of view. Evaluate the experience you give them by putting yourself in their shoes.
The same goes for your digital marketing efforts. Understanding your users is not just important for lead generation, but it actually helps you get more exposure on social media.
For example, social media platforms like Instagram and Facebook prioritise their user’s satisfaction over everything. That’s why posts that receive more engagement are automatically boosted, whereas if the audience does not like your content, your reach will be reduced by the platform itself.
Our digital marketing agency Perth helps you curate the perfect experience for your audience. We offer end-to-end support for all your digital marketing needs. Reach out to us to boost your brand’s online presence today!
Final Thoughts
The only problem (and benefit) with the internet digital era is there is always something new every day. A new trend, a new style or a new viral, and it’s easy to fade the brand out of relevance. That’s why seeking a partner like Dezign Digital helps you to stay a step ahead always. Our dynamic and flexible approach keeps you at the top, regardless of the changing trends.
Whether it’s digital marketing, social media, website design, or website development, Dezign Digital is here for all your digital marketing needs.
Send us a message or call us at 1300977099 today!